Cancer: The Human Touch

February 2019 is National Cancer Prevention Month, a time to reflect on the many ways we can help keep the dreaded “Big C” at bay. According to the American Institute of Cancer Research (AICR), up to one-third of all cancers in the U.S. is preventable. The AICR says watching your weight, exercising, avoiding sugar, and limiting red meat can go a long way in helping to keep you cancer-free. That’s encouraging when you consider the death rate from cancer in the U.S. has declined over the past 20 years based on research from American Cancer Society researchers.

But ask anyone and they’ll tell you, they’re worried about cancer. Even kids. With new treatments and innovation, cancer was the second most common cause of death among children ages 1 to 14 years in the U.S. last year.

“I had an intern, a college student, who was very worried about cancer since it ran in her family, in both the men and the women. She got tested regularly for breast cancer,” says Bimla Picot, founder of Reboundwear, an award-winning line of athleisure wear designed for people on the mend post-surgery.

Fact is, cancer is scary enough for adults, but it’s terrifying for young people — especially if it runs in their family. It’s something no child should ever have to worry about — but they do. Yet where do they even start their journey? When is the right time to start getting tested? Where do they get their information? Online? Do they have access to a good doctor? Insurance? Once they have information, what do they do with it?

“Too often, you put a teenager in a clinical situation and they’re like a deer in headlights. Cancer and young people is something no one is really talking about,” adds Bimla. Nor are they talking about the patient experience. Reboundwear is helping to change all that.

“There’s a mind/body connection between how you look and feel,” says Bimla. “So often after surgery, people simply aren’t motivated. They’re frustrated and even hesitant to ask for help. But if they put on clothing that makes them feel good — that’s easy on and off for treatment or physical therapy — they don’t feel so ‘broken’ any more.”

Reboundwear is on a mission to empower people to be proactive about their health. The Reboundwear clothing line features patented technology that answers patient needs, post-surgery. “We’re making it human,” says Bimla. “This is something I can fix; helping people retain their dignity.”

Sources:

  1. https://www.cancer.org/latest-news/understanding-cancer-death-rates.html
  2. http://www.aicr.org/press/press-releases/2018/nearly-fifty-percent-of-common-cancers-are-preventable.html

 


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